You Are the Special Occasion
At the market we just did with our dear friends @spinster_abbotts_st_aug, I watched a quiet pattern unfold. One I’ve seen before, but that struck me differently this time. A woman would approach my table, admiring a piece, fingers brushing over the stones. And then she’d say - sometimes with a laugh, sometimes with a sigh - “If only it were my birthday.”
Maybe it was just a way to walk away gracefully. Maybe she didn’t see the right piece. Or maybe - and this is what keeps turning in my heart - it was something deeper. A belief that beauty, indulgence, and treasure are only allowed on certain days. That wanting something lovely for yourself needs a justification.
And I wish I had said it then: That’s what The Inheritance Collective is all about!
It’s not just jewelry. It’s sacred adornment. It’s letting yourself have what you want because you exist.
How often do we look at something small and luminous - a glint of gold, a flash of sapphire - and think, If only I had a reason? How often do we dim our own longing? How often do we make a gift out of our desire only when it’s safely redirected to a birthday, a holiday, a friend?
I heard a few women say, “I’ll bring my husband back later,” or “Maybe I’ll get something for my friend—she likes dainty things.” And it made me ache a little. Because what if you’re the one who deserves something bold? Something noticed? Something that says you take up space in this world and should shine while doing it?
And why do we feel we need permission? Permission is only another person’s allowance. You don’t need to wait for someone else to grant you what your own heart already knows is true: You are worthy now.
Let me tell you something - I’m not doing this to get rich. I’m doing it because I love finding beautiful things and placing them in the hands of people who will love them, too. Who will carry them on. Jewelry is emotional for me. It’s personal. It’s a way of saying:
I am here. I am worthy. I matter.
So here’s what I want to say to every woman who lingered yesterday and then walked away:
You don’t need a reason.
You don’t need permission.
You don’t have to wait until your birthday.
The world needs more women choosing themselves - choosing beauty, choosing radiance, and choosing adornment for no other reason than they feel called to it.
After all, you are the reason.
You are the special occasion.